Twenty-four routes across the nine families a studio works in — wordmark, lettermark, pictorial, abstract, emblem, character, combination, dynamic and the clever negative-space read. All original, all in the warm palette. Heart the ones that feel right and leave a note — nothing’s locked.
The brand name itself, refined into the mark — the most flexible, most legible route.
The initials as a compact, ownable glyph — for the favicon, the foil, the wax seal.
A literal, hand-drawn object — read instantly, remembered easily.
Non-literal geometry, built on the grid — the most distinctive, hardest to copy.
Type held inside a contained shape — heritage, craft, a stamp you can press.
In
In
An illustrated figure — warm, human, unmistakably her.
The mark and the name locked together — the most complete, most versatile system.
in her Seasonsin her SeasonsA responsive mark that shifts with the season — the same rosette, retuned.
The mark that rewards a second look — the brand’s deepest idea, hidden in plain sight.